PRESS
Sowetan
Business Thrives on Internet Society
http://www.sowetan.co.za/News/Article.aspx?id=752460
Computer software development companies are cashing in on the rapid boom of social networking sites…
The Times
Social Networking puts TextStream on the Map
http://www.thetimes.co.za/News/Article.aspx?id=752419
Computer software developers are cashing in on the rapid proliferation of social networking sites…
Daily Dispatch
Software Firms Cash in on Social Networking Sites
http://www.dispatch.co.za/article.aspx?id=194722
COMPUTER software development companies are cashing in on the rapid boom of social networking sites….
IT-Online
SA firm first off the blocks with social networking apps
http://www.it-online.co.za/content/view/262633/142
With over 200-million Myspace and 60-million Facebook users worldwide, the rapid evolution of the social networking boom has seen many software development companies and individuals post huge growth. South African developer Textstream is one of those which has capitalised on the phenomenon….
Marketing Mix
Social networking platforms harvest authentic consumer insights by Grant Fleming, COO, Fontera
http://www.marketingmix.co.za/pebble.asp?relid=1070
Rapidly growing social networking platforms such as Facebook and BEBO are becoming reservoirs of opportunities and rich customer insights for marketers to tap into…
Facebook Applications are Key Brand Drivers
http://www.marketingmix.co.za/pebble.asp?relid=966
With over 600 000 South African Facebook users, applications can be a great way to drive brand awareness. Local mobile software development company, Fontera, has designed many Facebook applications including brand drvien ones, and says that they are a vital element of a viral marketing campaign. “Viral marketing is an influential tool and if well implemented it can propel a brand from insignificance to global fame," says Grant Fleming, COO, Fontera….
